You’ve probably seen it on your personal feed: Instagram ads promising $10,000 per month. Or people who constantly talk about themselves on LinkedIn Or the archetypical influencer. These are all examples of marketing that promotes self-promotion. While they can be irritating at times they are effective when executed correctly.

Self-promotion is important because it raises awareness about your abilities and skills that can lead to opportunities that can aid you in advancing your career or even change professions. You are also able to share your achievements with other people who may be able to help in the future. You run the risk of being overlooked and squandering opportunities when you don’t have it.

It isn’t easy to master self-promotion, as it can be difficult to determine if it’s excessive or if you’re being seen as a braggart braggart. Numerous studies have demonstrated how braggadocio can cause others to feel annoyed, jealous and can even result in negative evaluations of your performance.

Constructive self-promotion, on the other hand, is about demonstrating your unique value proposition to those who are around you. It focuses on demonstrating to others what you are good at, why you are the best at it and how you could solve their problems. This can be a difficult task for many especially those who struggle with impostor’s syndrome or aren’t comfortable sharing their achievements. However, mastering the art of self-promotion could bring more opportunities and a more long-lasting career in the workplace.